Keywords Search on Explore
Since the begining of Instagram we are able to find posts about specific topics by searching for hashtags, locations or usernames. This made hashtags and locations a must for anyone who wants to expand their reach on the plataform. But this is about to change, cause one of the new tools for Instagram in 2021 is that we will be able to search for posts through keywords on explore. This will make it easier to find relavent content for you.
Direct Payment on Instagram Shop
In the past years, the app has been opening new doors for online sales. But this year you will be able to buy direct from your favorite stores on Instagram. This will be great for stores that don’t own a website but have a profile on Instagram, that will also be great for customers who won’t need to switch pages and search websites for the items they just saw on Instagram and will be awesome for Instagram because their users won’t have to leave the plataform for online shopping anymore.
It’s Own Schedule Planner
This one is perfect for Content Creators, because anyone who works with Instagram, knows how important it’s to plan your posts ahead and schedule so you don’t have to spend your lunch break working on it, or missing your audience pic.
The new tool will be released on Facebook creators.
Share Your Tweets Directly on Your Stories
This isn’t a merge, but you will be able to share your Tweets on Instagram in an integrated way, it’s a significant update for both apps and there’s not much information about it yet, but it’ll definetly make it easier to share your tweets with your Instagram audience now.
Before We Finish…
I’ve heard Instagram will be removing the number of views on Stories in the same way they did with feed posts, the reason is that we shouldn’t be so focused on audience, but who knows… Also, there’s a possibility that they can take down the option to share content from others on your stories, claiming that many of the users are tired to see this type of content and would like to see more real life stories. – Nothing about this has been officially anaunced from Instagram.
So, what do you guys thing about this changes, which one is the most interesting one for you?